Yes folks, it’s time to fulfill the promise I made to a guy in Texas I don’t even know. One year after leaving for the coast-to-coast trip, it is the infamous Horribly Hilly Hundreds (or “Death Ride of the Midwest” as I call it), not to be confused with that other HHH, the Hotter ‘n Hell Hundred in Texas.
But first things first. Last week was the Marquette Waterfront Festival, the gateway to summer around here. Four years ago, we were wowed by the appearance of the March Fourth Marching Band, as they marched, danced, and stilt-walked their way through the park to the stage for a show that was talked about for the rest of the summer. Everyone wondered when they would be back.
Two years ago, they were scheduled to close out the festival again; but they called from somewhere in the middle of Iowa. A broken-down bus on a Sunday in Iowa is not a good thing. When we heard they were coming back this year, we were ready for them and hoped they were ready for us. A new(er) bus rolled slowly down Yahara Place at 5; just in time for the 6:30 set.
MarchFourth (they shortened the name) is one of those bands that everyone says you have to hear live. Everyone is right. But I did find a video that gives you a flavor of their work. If I had to describe them in a word, it would be “steamfunk”.
We had seats near the front, right behind the dancing section. The seats were not used.

A year ago today (Saturday) I was waking up in a motel at the SeaTac airport, then shuttling to the starting point of the coast-to-coast ride. Sunday we dipped our tires into the Pacific Ocean (and I sealed up a vial of Pacific water) and started east (more or less).
Yes, the Horribly Hilly Hundreds is horribly hilly (but also breathtakingly beautiful). When it was a mere 100 miles, it was just the “Horribly Hilly Hundred”. Now there are 100K, 100 mile, and 200K options. 200K includes an alleged 10,700 feet of climbing spread over “40 significant rises”. While the Death Ride includes 15,000 feet of climbing over the same distance, it is confined to five major climbs. Spreading the climbing out means you can’t just psych yourself up for the passes and it is tempting to see the top of the rise and power over it…until you realize somewhere along the way that doing that 40 times will reduce your legs to jelly.
And jelly is what my legs are now. I left home at 5:15 AM. Heading out Verona Road, many of the cars had bikes on the back. Turning off to head up to Blue Mound, the traffic became bumper-to-bumper, and everyone had a bike on the back.

Traffic coming into the park as I rode out.

We reached the park and got ready for the day. The first 1.6 miles didn’t count, as we rode into the town of Blue Mounds for the oficial start. The road out of the park was steep. In the back of my mind was the knowledge that we would have to ride back up that hill after 120+miles of riding.

The route was divided into 5 “stages”, roughly 20% of the miles each; except that the 4th stage was over 30 miles and contained some of the toughest hills of the day.

The day started cool and sunny. All week the forecast had been for scattered showers throughout the day. This morning it changed and called for later afternoon rain. Around noon it was bordering on hot, when clouds rolled in to cool things down. The clouds looked ominous at times but the rain held off – until about mile 110, when it let loose. I put my jacket back on and tried to scrub rainwater off my rims on a long downhill. The rain stopped in time for the final climb up the infamous Mounds Park Road and the even worse final climb to the park.
I overheard a guy in a “Triple Bypass” jersey telling someone that the HHH is harder. She asked, “even with the elevation?” He said yes, because the mountain roads are only 5-7% grades and the HHH has many stretches of >15% and “you have to go anaerobic to get over them.”
I was thinking that this was harder than the Death Ride for the same reason; though I can’t make a fair comparison since I rode the Death Ride more than 25 years ago. Maybe if I were to ride it again next summer I could compare. I will say this was the hardest single day experience I have ever had. Being 66 years old could have something to do with that;)


I stayed in the saddle for all climbs for the first 30 miles. In the last 30, I got over them any way I could. A friendly farmer’s offer of rhubarb water got me over one climb. (Rhubarb water: a lightly sweetened infusion of rhubarb, seasoned with cardamom.)
My calves started cramping at mile 25 – a bad omen with 100 miles to go. Bilateral quad cramps and a left sartorius cramp followed. Lots of pickle juice as well as electrolyte drinks and Clif Shot Bloks (the extra-salty margarita flavor) helped stave off the cramps. My triceps are not happy – but I am.
The free post-ride beer was a raspberry radler. I don’t know about you, but I like fruit and I like beer, but I like to keep them separate. When I was a teen (in the era of the 18 year old beer drinking age) there was a product called “Right Time Malt Liquor”. I referred to it as “training beer”. It was an attempt to market to teens, to get them drinking even if they didn’t like the taste of alcohol. (Sound familiar? Just like the tobacco industry making fruit and candy-flavored vaping products as training cigarette to hook kids on nicotine; though I don’t recall the beer industry was “shocked” to find kids drinking.)
Very impressive ride, HFCC! Average speed and total elevation and distance?
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124 miles, just under 11,000 feet according to the organizers, average speed enough to get from the beginning to the end; and yes, you’re the “guy from Texas” referred to. I made the promise in a comment on your post about a hilly ride down your way.
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Awesome effort! Texas summer is the opposite of Wisconsin winter,.so spring.or fall are.the best. Keep cranking out the miles. Looks like I’ll have to be reincarnated with a new and better body before I can do what you do.
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